Your Benefits. Our Expertise.
Deliver a better experience for your participants and team—with guaranteed-eligible products, proven tools, and dedicated partner support.
Become a Partner
Who we are
FSA Store® and HSA Store® are the largest online marketplaces for guaranteed-eligible health and wellness products—with 2,500+ items, expert support, and easy-to-use tools built for compliance and simplicity.
Why participants love us
More savings. More solutions. All in one place.
From everyday essentials to surprising finds, participants get a simple, stress-free way to use their FSA and HSA dollars. Our intuitive shopping experience, personalized support, and exclusive promotions help them get the most from their benefits.
Why partner with us
Better experiences. Better outcomes. We make benefits better.
We’ve helped millions of participants shop smarter and spend more confidently. Our proven integrations help partners like you deliver seamless, satisfying experiences that improve satisfaction, efficiency, and engagement.
Support that drives your success
As a partner, you’ll receive built-in sales support to help drive engagement and results, including:
A Dedicated account manager
to guide your integration and optimize performance
Monthly co-branded marketing
to guide your integration and optimize performance
White-glove onboarding, reporting support, and
strategic partnership planning
Let’s make benefits better—together
Fill out the form, and a member of our
partnerships team will be in touch soon.
3 Easy Ways to Integrate
Simplify healthcare spending with these powerful tools:
DirectPay™ helps participants shop for eligible health products with one simple click—no need to add payment information every time they shop.
Why you’ll love it:
- Streamlines the payment process, reducing friction for users
- Increases satisfaction, leading to higher re-enrollment, contributions, and spending
- Reduces cart abandonment, improving conversion rates
- Ensures compliance by processing only eligible expenses
Participants can view their real-time FSA or HSA balances while shopping, enabling informed spending decisions.
Why you’ll love it:
- Increases transparency, enabling smarter spending decisions
- Reduces customer service inquiries related to balance questions
- Enhances participant confidence, leading to more transactions
- Improves operational efficiency by reducing call volume and freeing up resources
Participants can access FSA Store® or HSA Store® directly from your portal using their existing credentials, simplifying their user experience.
Why you’ll love it:
- Simplifies login and account creation, saving time for participants
- Reduces administrative burden by eliminating multiple logins
- Enhances user experience and engagement by streamlining access to benefits services